Estée Lauder – Estée Lauder Pleasures Eau de Parfum Spray – Luxury – Avvenice

$68.99

Estée Lauder – The Story of a Myth

Grandson of a Hungarian-born chemist, Estee Lauder (born Josephine Esther Mentzer) builds an empire based on beauty. Starting from the home kitchen, and thanks to the idea of giving small free samples of its creams and perfumes to hairdressers and salons, customers and lovers of its miraculous products, in a few years it has led the company to develop exponentially. A key stage in his career was in 1930, when, after marrying Joseph Lauder, Estée opened a store in New York. Here, in the city symbol of innovation, the lady of cosmetics launched the famous innovative sales technique called ‘talk and touch’. The technique of promoting products by applying them directly to customers’ faces, which today seems a foregone conclusion but was then a real novelty. Like the novelty, always launched by Estée, to give a sample of product for every purchase made: a marketing strategy never seen before.

Estée Lauder – Estée Lauder Pleasures Eau de Parfum Spray – Luxury

Sheer, Spirited, Shimmering

One of life’s simple pleasures.

Fresh as flowers after a Spring rain, this sheer, shimmering floral is a spirited blend of Lilies, White Peonies and Jasmine, all tingling with the rare essence of exotic Baie Rose.

Never sweet, ever fresh, it delights your senses with pleasure after pleasure.

Top Notes:

White Lily, Violet Leaves, Green Accents

Middle Notes:

Black Lilac, White Peony, Karo-Karounde Blossoms, Baie Rose, Pink Rose, Jasmine

Base Notes:

Sandalwood, Patchouli

The Inspiration

Created in 1995, Estée Lauder Pleasures set the trend for uplifting, airy fragrances and introduced the Sheer Floral fragrance type.

Evelyn Lauder created it to have a sheer, elusive, luminous quality. It captures the clarity of flowers just after a spring rain. This wonderful fragrance has been one of best selling fragrances for many years.

“Whatever the fragrance was to be, I wanted it to have an elusive, textural quality,” said Evelyn Lauder. “And we have achieved it with Estée Lauder Pleasures. For the first time, there is a fragrance that unfolds like a flower in the warmth of the sun, surrendering its scent little by little.”

Ingredients

Ingredients: Alcohol Denat., Pleasures Fragrance (Parfum), WaterAquaEau, Citronellol, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Geraniol, Linalool, Limonene, Hydroxycitronellal, Eugenol, Benzyl Benzoate, Benzyl Alcohol, Cinnamyl Alcohol, Citral, Dilauryl Thiodipropionate, Tocopherol, Bht ILN47219

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.